I’ve been following European soccer/football/association football/the-British-invented-the-term-soccer-so-whatever since 2008, and last weekend marked my 5th season of English Premier League fandom. Through JLBSportsTV’s videos on football, specifically Liverpool FC, I’ve been engaging in the peripheral world of the sport for five years now. I’ve been actively using Twitter since 2009, and it’s become my one-stop shop for every piece of news I could possibly care about. It allows me to pick and choose what news I want to know. I don’t care about what Rush Limbaugh said yesterday, so I won’t follow a smörgåsbord of political journalists and media outlets. I do, however, care about what company makes Michael Vick’s rib plates, so I’ll follow ESPN sports business reporter Darren Rovell. Although I’ve been engaged in footy news via Twitter, I’ve never taken the interest that far. I like to keep my timeline clean, and my following count at or around 350.
When I opened up shop with this website, I also opened up a Twitter account for it, @JLBSportsTV49. I’ve used it to spread news, plug the website, and engage in friendly banter with other football fans. To help get the account going, I decided to follow back it’s first 200 followers for their early support. Because this site is built off the strength of the JLBSportsTV YouTube channel, which is almost exclusively viewed by football fans in the UK, most of the early followers were just that. With them on my timeline, I was introduced to an entire world of sports “media” I was previously unaware to: agents and front office personnel who share their “inside” knowledge with clubs about transfers. These ITKs (stands for “in the know) are giving us the scoop on the most surprising transfers of the summer market—a period that’s full of hysteria, anger, and the occasional triumph from fans, all of whom become more concerned with the check books of millionaires and billionaires than their own outstanding credit card bills. Why worry about keeping the lights on when Matt Jarvis is worth £11 million and Nuri Sahin thinks he’s Dwight Howard?
But the Jarvis transfer and the Sahin saga are all facts—stories that have been thoroughly covered by the BBC, The Times, and other reputable news agencies. The Twitter accounts of ITKs, insiders, and agents produce news like this, which is totally baseless, salacious, and fear-mongering to a hyper-sensitive fan.
(A day later, this same “agent” would backtrack on his Evra report, stating that the deal will be done in January. By then, everyone will have forgotten about this false news, and the person behind this Twitter account can continue to rack up followers.)
Every day, it at least one ITK or fake agent gets retweeted onto my timeline, and I block and report them as spam. “Kill them all and keep moving.” The problem is, people genuinely put their faith in them, because it feels good to get wrapped up in transfer talk. Evra to LFC? Time to start a Twitter rant about how that’s a crazy move for LFC. Did Suarez approve it? I should tweet my buddy and get his thoughts. It’s all part of a ploy to make you more social, and when you feel social, you feel good. You’ll probably remember who told you that Evra was going to LFC, and since that news made you feel good, you’ll give a follow to that Twitter account.
It’s clear, however, that these accounts are run by people who aren’t on any club payroll, and are certainly not agents. They spread false rumors, or just report on rumors that the mornings tabloids run, but with an inside twist, an inside ethos based on nothing. So why do people open up Twitter accounts to blatantly lie about transfers? Well to gain Twitter followers of course. But why does a person who hides behind the veil of a name like “agent_153” and an avatar of a pair of hands shaking want to gain followers? Nobody will recognize them in person, and what good does 30,000 followers do you if there’s no sense of personal acknowledgement in the real world? And since there’s no money to be made off Twitter, where’s the personal gain?
These people are undoubtedly lonely, and all they have are their Twitter followers and hundreds of mentions a day to keep them cozy. Last night, @agent_153 and @FootballDave01 said they had received news about Edinson Cavani’s transfer and a striker Arsenal is after, but would only reveal the news if their tweet was retweeted—an obvious and pathetic attempt to gain mentions and followers to fulfill a late-night social desire.
The real-life image of a football ITK is this in my mind: a male in his 30s who is divorced, hates his middle-class job, and needs something to do. People to interact with. A sense of place and accomplishment in a single world. A few statistics back up my image. The average Twitter user is 39 years old, and 57% of all users are between ages 30-44. According to the Office for National Statistics in England, people who are 40-44 years old get divorced the most, and three of the four most divorced age brackets are from people ages 30-44 years old. Additionally, the largest cluster of English Premier League fans are 35-44 years old (or 1 in 3), are overwhelmingly male, and are non-season ticket holders who earn £31,000 a year. That unhappy divorced male 30-something who doesn’t make a ton of money seems to fit the bill.
The profile of people likely masquerading as ITKs, insiders, and agents is clear, and kind of sad. These people have had to create a character of important stature who spreads fake rumors to drum up a following built on lies (kind of like Rick Ross, but way less rich). It can’t get much lower than that in the football world, unless you’re an Arsenal fan this transfer window. And even then, at least you have your fellow fan to lean on—all @agent_153 has to keep him up are 43,000 followers and a timeline full of inventive fiction.
Follow Justin on Twitter @jblock49